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The Essential Phone, by Andy Rubin, is basically the perfect Android phone – and this probably isn’t good news for the Google Pixel 2

I’ll readily admit I am a huge fan of the Google Pixel XL. I’ve used it for pretty much 12 months straight now and, during that time, I was also pretty convinced that I would do the same with the Google Pixel 2 in 2017/18.
But then something happened – the Essential Phone.
You could argue that the Pixel – and Pixel 2 – being made by Google have obvious advantages. They essentially come from the source, are used by Google engineers, and are always first in line to get any updates.
However, commissioning HTC to create the next-generation Pixel 2, in my book, is a massive mistake. And I am also not sold on the whole squeeze-functionality that is apparently coming to the Pixel 2.
If Essential can get Android updates out in quick fashion, or, a month or two after they’re released, it will place the company in front of 99.9% of current Android phone makers and this, along with the excellent design and stripped down software, could well be the key to the company’s success.
Fragmentation exists in the Android ecosystem, largely speaking, because of greed. Android phone makers COULD update all their handsets to the latest build of Android, it’d just take a bit of resource, but they don’t because all of them are hellbent on selling you the next big thing.
From what Mr. Rubin is saying, he seems to want to do things differently – sort of like a Neo-Nexus way of doing things. And if this is indeed the case, he could well have a longterm customer in the shape of me.
This phone, created by a new start-up, helmed by Andy Rubin, the creator of Android, has been causing quite a bit of hype ever since word first broke about the project online. And now it is official, it appears the hype was justified.
Not only does the phone look stunning and feature very impressive specs and hardware, but it also carries with it Mr. Rubin’s beliefs about open source technology, guaranteed Android updates for two years, regular security patches, a raft of innovative accessories, and, best of all, hardly any bloatware.
The Essential Phone – which is actually known as the PS-1 – doesn’t even carry a logo. Why? Simple: Andy Rubin says when you buy the phone, you own it, it is yours – not some branding experiment.
“One of the first things you’ll notice about Essential Phone is that there’s no branding,” said Rubin in a blog post. “That’s because we want it to be yours, not ours. And once you turn it on, you’ll find that there are a limited number of preloaded apps and no duplicative services.”
The Essential Phone is made from titanium and ceramic, meaning it is super hard-wearing. But, as you can see in the images below, it is also wonderfully eye-catching, way more so than Google’s incoming Pixel 2 updates, which have leaked plenty during the past couple of months and look, for the most part, like slight rehashes of the existing model.
The Essential phone, at its core, is designed to put the user first. It is designed to do that and then simply get out of the way and allow you to get on with your life.
“While the technology powering Essential Phone is cutting edge,” said Rubin, “the exterior and interface hide the complexity underneath; the result is a phone with a minimalist style designed to offer only what you need and nothing more.”
Essential even took a hit on storage to make the phone better; all Essential phones ship with 128GB of storage, so you will always have room for everything. Rubin said this was a small cost to the company and would pay dividends in the future, as more storage means happier users.
The price is pretty good as well – $699. That makes it cheaper than the incoming iPhone 8, the Samsung Galaxy S8, Google’s Pixel phones and just about every other flagship Android phone in existence right now.

A New Nexus Phone You Can Actually Get Behind

To me, the Essential Phone kind of feels like a new Nexus phone. It has the software covered, it has the bloatware limited, and it comes with all the features you could ever need.
The ethos behind the phone is also very Nexus – it’s about the user and the software and not much else. Chuck in decent pricing, a great design, and some excellent, well-thought out features like 128GB as a standard for all phones, and you’re left feeling very compelled by this device.

Best Place To Buy The Essential Phone

Essential Phone is available on Essential.comSprint (WITH 50% OFF ALL Preorders) and Amazon.
Essential Phone is compatible with all major carriers.


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